Brand identity for an interior design studio aimed at creating minimalist space by removing the excess and focusing on top priority - the uncompromising feeling of comfort.
AIRX
INTRODUCTION
LOGOTYPE AND VISUAL IDENTITY
When creating the logo and visual identity for AIRX, we followed the brand's core values to convey them through a visual identity. Values such as minimalism, minimum frills and maximum comfort.
CUSTOM PATTERN
We also developed a pattern consisting of a logo element repeating in a certain rhythm. This identifying element can be present in visual identity and throughout all communication channels - this will help increase brand awareness and add uniqueness.
+ PACKAGING
+ MARKETING MATERIALS
+ SOCIAL MEDIA
We aimed to create packaging and social media design solutions for an Australian-owned cosmetic brand. Our client is dedicated to formulating cutting-edge skincare products that incorporate optimal concentrations of active ingredients and indigenous Australian botanical extracts, all meticulously curated to deliver tangible and results-driven benefits.
We've designed the brand identity and the portfolio book for the AIRX interior studio. A key part of the identity, the letter "X", emphasises the idea of minimalism, symbolising the partial filling of space in the right direction. The design team created a flexible and dynamic visual system that can work across many different formats and create connections between communication channels.
MINIMUM DETAILS
MAXIMUM COMFORT
+ VISUAL IDENTITY
+ MARKETING MATERIALS
+ SOCIAL MEDIA
CONCEPT
We've created a template for studio portfolio book, which the customer will be able to fill in the future with the content he needs. The portfolio book is adapted for viewing on digital devices, as well as for printing using a hardcover and a combination of paper of different textures and transparency.
