Freedom Estate is a real estate investment company that creates opportunities to gain freedom, independence and comfort through investing in aesthetic properties in Bali.
FREEDOM ESTATE
INTRODUCTION
EMBODIMENT OF
INNER FREEDOM
+ BRAND STRATEGY
+ VISUAL IDENTITY
CONCEPT
Freedom Estate is a real estate investment company that creates opportunities to gain freedom, independence and comfort through investing in aesthetic properties in Bali, the most popular tourist destination.
We bring to your attention a concept that reflects one of the most powerful and inspiring states of human nature - inner freedom.
Inner freedom is a living energy that resides in each of us, ready to change the world around us. When we talk about inner freedom, we are talking about a state in which we are freed from the limitations, fears and doubts that prevent us from reaching our full potential.
The idea of the logo is to visualise the inner freedom. We sought to create a symbol that would not only reflect the essence of this state, but also inspire people to act, to reveal their potential and create their own contribution to the world. The logo is a stylized image of a bird in flight. The bird is a symbol of freedom, its lightness and grace inspire us and remind us that we have freedom of choice and the ability to overcome any obstacles. Her wings symbolize our inner energy, which keeps us moving and allows us to reach incredible heights.
BRAND GUIDELINE
LOGOTYPE
TYPOGRAPHY
COLOR PALETTE
+ BRAND STRATEGY
+ VISUAL IDENTITY
+ PRESENTATION
SPACE APARTMENTS
At Desa Studio, we aimed to transcend traditional boundaries, redefining Space as not just a physical setting, but a holistic experience where individuals can effortlessly live, work, and connect. By meticulously curating the brand identity, from bespoke symbols and cosmic textures to meaningful messages, we strived to encapsulate the essence of Space in every touchpoint.
