Full branding package for a company that offers its guests tailor-made authentic tours around Bali, where they can truly explore and immerse in Balinese culture, diverse tastes, and undiscovered locations.
NISKALA
INTRODUCTION
LOGOTYPE
One of the important aspects of Balinese culture is a kind of compass with nine directions: eight rays and one center. All major temples of Bali are located in accordance with the directions of this compass with the mother temple of Besakih in the center. We've used this unique compass as an inspiration for the logo by placing eight rays in a circle forming the ninth direction in the center. Each ray is a letter N - the first letter in the word Niskala. We've developed a responsive logo to maintain the brand identity, regardless of where customers interact with the company.
CUSTOM ILLUSTRATION
We have created custom illustrations that reflect the uniqueness of Bali and help the brand to stand out and be unique. The illustration repeats the traditional motif called "lamak" that made from a banana leaf and decorates places for ceremonies, temples, and entrance of the houses.
COLORS AND FONT
The color palette of three shades of green mixed with soft beige gives Niskala a premium, tropical, and natural feel that reflects the atmosphere of the tropical island of Bali, immersed in the lush greenery of the jungle and rice fields. To support the elegant forms of the logo, we have selected fonts that blend harmoniously with it.
+ PACKAGING
+ MARKETING MATERIALS
+ SOCIAL MEDIA
NO-ORDINARY
TRAVEL EXPERIENCE
+ BRAND STRATEGY
+ VISUAL IDENTITY
+ MARKETING MATERIALS
+ COPYWRITING
CONCEPT
We aimed to create a brand identity that will attract with its uniqueness curious people who want to truly explore and immerse in Balinese culture, diverse tastes, and undiscovered locations while receiving a premium and comfortable service.
In Bali, "niskala" means something that exists but can be difficult to see, something “unseen”. The mission of the Niskala brand is to introduce the "unseen" side of Bali to curious people, who want to visit the best hidden from the tourists and exceptional sites and get a sense of exotic daily life where people call it home.
From this idea, we’ve created a brand identity that’s authentic, unique, and with a touch of Balinese culture — expressing all the uniqueness that’s true to the Niskala brand.
We've created a social media style guide that helps the Niskala brand to be consistent, recognised and connect with a target audience. And of course, stand out from competitors.
SOCIAL MEDIA
SOCIAL MEDIA
DESIGN SOLUTIONS
We have created a full range of the brand identity: from logo, color scheme, and custom illustrations to the stationery (business cards, invoices, envelopes) and branded products that the client encounters during his interaction with the brand (such as water bottles, ceramic glasses, sanitizers, mosquito sprays, traditional clothes for visiting holy places and sustainable gifts).
BRAND IDENTITY
FULL RANGE
BRAND IDENTITY
Since video and photo content is an integral part of online marketing, we have paid enough attention to its creation. We aimed to create two different types of content, some of the content were created to show premium and quality service, while other aimed to immerse the viewer in this wonderful world of Bali and bring a sense of what to expect during the Niskala experience.
PHOTO AND VIDEO CONTENT
EXPERIENCE
THE UNSEEN
