PHITACHI - is an atelier that creates the author's handmade chocolate in a craft way. Atelier is located in Belbek Valley surrounded by the Crimean mountains, a magical place that inspires creativity and unites talented people.
+ BRAND IDENTITY
Caviar Imperial brand stands as the preferred selection among 21 out of the 26 prestigious Michelin three-starred restaurants located in Paris, with illustrious culinary destinations such as Alain Ducasse at the Hôtel Plaza Athénée choosing to feature it. Across the Atlantic, esteemed seafood connoisseur Eric Ripert proudly serves Caviar Imperial at the renowned Le Bernardin in New York City. Furthermore, Qatar Executive Jets has elected to elevate their private jet experience by incorporating Caviar Imperial products into their onboard offerings.
Our task was to create a packaging design for a chocolate collection, where the main idea is the collaboration of a craft chocolate brand with artists from the Belbek Valley, a place inspired PhitaChi to highlight the creative paths of the artists of this land by placing reproductions of their work on the packaging of the chocolates. Each taste of chocolate in the collection is created in collaboration with the artists of the valley and is dedicated to her beauty.
+ PACKAGING DESIGN
Since the artworks are the main element of the packaging composition, we have developed a minimalistic design and soft color palette to balance the artwork and the rest of the packaging elements