INTRODUCTION
underpalms
Underpalms specializes in crafting furniture and decor that captures the essence of Bali’s modern interiors. Designed to elevate hospitality spaces, their pieces blend traditional Indonesian craftsmanship with modern aesthetics, bringing warmth, elegance, and authenticity to hospitality interiors worldwide.
CONCEPT
inspired by bali.
exported to the world.
+ BRAND STRATEGY
+ VISUAL IDENTITY
For Underpalms, we have created a brand strategy complemented by a dynamic visual identity, which includes a custom icon system and a vibrant color scheme. These elements encapsulate its core values, enabling Underpalms to establish a strong and memorable presence in the market.
Our creative journey for this brand was not just about designing a cool image. It’s about crafting a dynamic visual identity that can evolve and expand as the brand does. From a logo that holds hidden stories to a custom icons seamlessly extending the logo’s core concept and to a versatile color palette, every element is designed to be flexible yet deeply rooted in the brand’s essence.
BRAND GUIDELINE
LOGOTYPE
ICONOGRAPHY
COLOR PALETTE
+ BRAND STRATEGY
+ VISUAL IDENTITY
+ MARKETING
+ COPYWRITING
NISKALA TOURS
